While father Richard Heene was vehemently denying hoax rumors on the Today Show Thursday, balloon boy Falcon Heene was busy throwing up on camera. Since the so-called ‘Balloon Boy’ went missing yesterday after the Heene family’s experimental balloon got loose, the family has been dodging pointed accusations the whole incident was a hoax to drum up publicity.

The whole nation was caught up in the drama yesterday when the Heene family’s youngest son was suspected of having taken off in an experimental hot air balloon. For hours, viewers watched the drama live on television, fearing for the boy’s life. When the balloon finally floated to the ground with no boy inside, some began to wonder if the whole incident might be a hoax. Balloon boy Falcon Heene showed up shortly after alive and well – he’d been allegedly hiding out in the family garage.

Richard Heene, Falcon’s father, hosts an Internet series called The Psyience Detectives and the whole family appeared previously on an episode of Wife Swap. Rumor has it mom and dad have been trying to land their own reality TV show as well, even allegedly pitching themselves to Jon & Kate Plus 8 creators TLC.

In an interview on Larry King Live Thursday night, Falcon Heene landed the whole family in trouble with his confused response to the question of why he didn’t emerge from his hiding place when everyone was searching for him. The poor boy looked at his parents and said, “You had said we did this for a show.” That’s a red flag statement if we’ve ever heard one.

Balloon boy’s dad took to the Today Show Thursday morning to flatly deny rumors the family engineered the drama around their allegedly missing son to land media attention. “What do I got to gain out of this? I’m not selling anything… absolutely not. This is not some kind of hoax,” Richard Heene told Meredith Viera.

Meanwhile poor Falcon Heene was looking distinctly unwell and eventually had to throw up in a bucket halfway through the interview.

Do guilty consciences cause stomach upset?

>> Previously: Balloon Boy Found Alive Hiding in Family Garage



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