Here’s another bizarre publicity stunt set to draw attention to a good cause – Kim and Khloe Kardashian, Alicia Keys, Lady Gaga, and Justin Timberlake are going to cease all Twitter and Facebook activity starting Wednesday, as a “digital death” gimmick to promote World AIDS Day.

The plan is that they will not return to their online lives until a million dollars has been raised for Keep a Child Alive.  The campaign features images of the stars posing as dead people in coffins, in a cheesy attempt to lend a visual element to the digital death theme.  I might be more inclined to donate if they promised to stop doing these cheap stunts, or if donating would keep them off the internet for longer intervals.



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