“Dr. Seuss’ The Lorax” weekend box office totals are breaking records, with a shocking $70 million in estimated ticket sales. Smashing past all expectations for the Universal Pictures animated film, “The Lorax” pulled off the biggest opening weekend of the year so far.
Starring the voices of Danny DeVito, Taylor Swift, Ed Helms and Zac Efron, “The Lorax” movie averaged a whopping $18,965 per screen in 3,729 theaters across the country. The environmentally themed film not only had the best opening weekend of the year, it also landed the largest opening ever for a non-sequel animated film. That record previously belonged to Pixar’s “The Incredibles,” which took the trophy back in 2004.
The huge take for “Dr. Seuss’ The Lorax” movie is a major bonus for Universal, which spend less than $70 million on creating the film. A large part of the film’s huge opening weekend was no doubt due to a nearly complete lack of other family-friendly films currently being in theaters. Almost 70% of the audience was parents and children under 13.
“The Lorax,” based on the 1971 children’s book by Dr. Seuss, has taken fire from some conservatives who claim the filmmakers are using the movie to try to “indoctrinate” young audience members with a pro-environmental agenda. Funny enough, some environmentalists think the movie actually abuses the cause to rake in a profit for the studio.
Coming in second for the weekend box office was Warner Bros. adult-oriented comedy “Project X” with $20.8 million. “Project X” was followed in third by the Navy SEALs-starring action film “Act of Valor,” and in fourth by the Denzel Washington thriller “Safe House” with $13.7 million. Rounding out the top five for the weekend box office was “Tyler Perry‘s Good Deeds” with $7 million.