Playboy founder Hugh Hefner says he’s always wanted to do a 3-D centerfold for the gentleman’s magazine. Now his dream has finally become a reality with a 3-D spread of Playmate of the Year Hope Dworaczyk in the latest issue of Playboy.
We wonder if the brains behind the 3-D success of Avatar could have possibly imagined the insane craze for the medium they have created. Not only are half the movies in the theaters going 3-D, but now Playboy is hopping on the train too. We are sure that 3-D porn flicks and sex tapes are sure to follow…
“You’re constantly competing for people’s time, you’re competing for their attention,” Playboy editorial director Jimmy Jellinek said. “You have five seconds to reach them. In order to force them to physically go to the newsstand and buy your product, you have to give them a reason. And this is a reason… It’s tactile. It’s something that uses the platform and the medium for which it was created.”
The new Playboy magazine with the 3-D Hope Dworaczyk centerfold spread hits newsstands on Friday. HBO, a division of Time Warner Inc., reportedly helped out with the costs of the 3-D glasses that come with the issue.
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