If you wake up with CNN, get ready for Soledad O’Brien. The network announced it’s remaking its morning lineup and will bring O’Brien back as the host of a new show, set to air weekdays from 7a.m. to 9a.m. ET. The show will be designed to be more conversational, likely in attempt to compete with rivals Fox & Friends and Morning Joe, which follow more conversational formats. CNN’s current a.m. show, American Morning – which O’Brien hosted from 2003-2007 – has struggled to get significant viewership.
Cohosts John Robers and Kiran Chetrey left American Morning this past year leaving the network open to adding different hosts and experimenting with various approaches.”There’s a real opportunity to do a show that has more thoughtful conversations,” O’Brien revealed. The show will feature O’Brien as the host,Â with a combination of panelists.
Time will tell whether CNN is mimicking the competition, or really trying for something different.