James Cameron‘s sci-fi epic Avatar has crushed the North American DVD sales record, selling 4 million DVDs and 2.7 Blu-rays in just four days. Sales of the Avatar DVD and Blu-ray have already brought in over $130 million.
The previous record holder for DVD sales in American and Canada was held by The Dark Knight in 2008. Avatar, which features heavy environmentalism themes, was released on DVD April 22nd to coincide with Earth Day.Â 20th Century Fox says Avatar is the fastest-selling Blu-ray ever.
Avatar, which reportedly cost over $300 million to make, is already the highest grossing movie of all time, although some argue the film’s earnings were not adjusted for inflation.
James Cameron says Avatar will be re-released this summer with an additional six minutes of footage. Plans for the Avatar sequel are already underway. Cameron says the film will focus on the ocean of the planet Pandora.
The 3D version of Avatar has not yet been released on DVD or Blu-ray, but Fox says it is on the way sometime in the near future.
James Cameron and Twentieth Century Fox apparently couldn’t manage to make the release of Avatar on DVD and Blu-ray into a national holiday, so they decided to borrow one instead. Fox Home Entertainment announced Tuesday the 2-D version of the sci-fi epic film will hit shelves in the U.S. and Canada on April 22, otherwise known as Earth Day. A date for the 3-D version of the film to be released has not yet been announced.
Since Avatar is all about the nasty commercially-driven Earthlings attacking the nature-loving residents of Pandora, we’re sure they thought it would be fabulously cheesy to release the film on a holiday dedicated to celebrating environmentalism. We just think it’s kind of lame.
Avatar has already earned over $2.6 billion in worldwide ticket sales and the studio will no doubt earn hundreds of millions more from DVD and Blu-ray sales. While we’re out planting trees and picking up trash, the folks behind Avatar will be locked in their corporate high-rises giggling greedily over the growing balance of their bank accounts.
We have a suggestion. How about for every DVD or Blu-ray they sell on Earth Day, they dedicate the profits to an environmental cause instead of using them to line their own overstuffed pockets? That at least might make their use of Earth Day as a corporate marketing tool a little easier to swallow.