Skins has proven to be one of the most talked about television shows in recent years, due to the controversy surrounding claims of child pornography. Â A total of nine advertisers, including major names like Taco Bell, L’Oreal, and Shick, have pulled their advertising dollars in an effort to save face after watchdog groups expressed concern over the explicit and perhaps illegal content of the show.
David Janollari, the chief of programming at MTV, says he’s not worried, and in fact the attention that Skins has received is likely to drive ratings up. Â Despite Janollari’s confidence, ratings have actually dipped since the series premiere, and producers have been forced to tone down the content of future episodes to avoid violating any federal laws.