Skins has proven to be one of the most talked about television shows in recent years, due to the controversy surrounding claims of child pornography. Â A total of nine advertisers, including major names like Taco Bell, L’Oreal, and Shick, have pulled their advertising dollars in an effort to save face after watchdog groups expressed concern over the explicit and perhaps illegal content of the show.
David Janollari, the chief of programming at MTV, says he’s not worried, and in fact the attention that Skins has received is likely to drive ratings up. Â Despite Janollari’s confidence, ratings have actually dipped since the series premiere, and producers have been forced to tone down the content of future episodes to avoid violating any federal laws.
After nearly all the major advertisers pulled their spots and their money from MTV’s Skins, people wondered whether the racy show for teens would collapse under the pressure. Â The second episode aired on Monday, however, and there was no shortage of ads – mostly from movie companies wanting to show trailers for new films.
MTV may have a really big hit on their hands with their new sexy teen drama Skins, but advertisers are abandoning ship left and right as parents’ groups and other organizations lay on the pressure. Â Skins was originally a hit in the UK, and although it has worked out well in Britain, American audiences may find it a little too racy for their tastes.