Tiger Woods may have finally apologized publicly for the sex scandal that has rocked his marriage and his career, but at least one of his sponsors apparently thought his ‘heartfelt’ speech to the world was bad for his image. On the heels of Tiger Woods’ much publicized press statement, Gatorade has decided to dump the golf legend as an endorser of the company’s product.
Tiger Woods has previously been hit with the loss of sponsorship deals from Accenture, Tag-Heur and Gillete since the news of his various mistresses hit the press. Now Gatorade has apparently finally decided to jump on the bandwagon and dump Woods as a representative of their sports drink. Why now? Well, we can only guess that Gatorade thought Tiger Woods’ apology speech was as lame as we thought it was.
Gatorade may think Tiger Woods is no longer worthy of their support, but apparently the President of the United States allegedly doesn’t share their sentiments.
According to GolfDigest.com, President Barack Obama personally called the golf icon at his sexual addiction rehab clinic, as did former President Bill Clinton. Well, we don’t know what Obama was thinking if he did indeed call, but we guess Bill Clinton at least had some good advice to give about how to rebuild your public image after getting caught with your pants down.
* Update: Politico.com reports White House spokesman Tommy Vietor says Obama did not call Tiger Woods, despite the mass volume of reports that he did. GolfDigest.com, meanwhile, has removed the quote saying Obama called Woods.We smell something fishy going on there…
Tiger Woods will be speaking out for the first time since his freakish Thanksgiving car crash on Friday. Woods will not, however, be answering any questions from the press. Woods’ agent, Mark Steinberg, says the press event is part of the golfer’s “process of making amends” to his fans.
â€œWhile Tiger feels that what happened is fundamentally a matter between he and his wife [Elin Nordegren], he also recognizes that he has hurt and let down a lot of other people who were close to him,â€ Mark Steinberg said in a press statement on Wednesday. â€œHe also let down his fans. He wants to begin the process of making amends and thatâ€™s what heâ€™s going to discuss.â€Â
‘Discuss’ is a relative term here. Tiger Woods will not take any questions from the sparse collection of media approved to attend the event. Only one camera will be allowed in the room while Tiger Woods reads some kind of apology statement and talks about his next move.
The Tiger Woods non-press conference will take place at the Accenture sponsored Match Play Championship in Arizona. We can’t help but note that Accenture was the first sponsor to boot Tiger Woods after his illicit sexual activities with various alleged mistresses first hit the press.
Woods could have come out and said his piece anytime, anywhere and the world would have stopped to listen. So we can only feel it is more than a bit rude that he decided to hog the spotlight during an event sponsored by a company that gave him the boot as their representative over the whole sex scandal thing.