Taylor Swift sets the bar extremely high

Taylor Swift has done something that is not only rare in light of the mp3 revolution, but is rare in general: she sold more than a million copies of her new album in the first week.  This has only happened sixteen times in the past two decades, and it’s the first time it’s happened since 2005 when 50 Cent came out with The Massacre.

Hopefully this sends a big, clear message to the music industry: if you just put out something worth buying every once in a while, people might actually buy it.  Swift has relied on her own songwriting and heartfelt emotions rather than phoning it in via a songwriting team and autotuning it later, and of course that combined with the right marketing is going to do the trick.