A new ad from Spirit Airlines seemingly mocking the whole Tiger Woods scandal is raising some eyebrows on the Net. The 10 second advertisement proclaims the airline’s “Eye of the Tiger” sale and shows a tiger crashing an SUV into a fire hydrant.
We have to applaud Spirit Airlines for their quick uptake on profiting from the Tiger Woods scandal over his car crash and alleged affairs. Although we do question the intelligence of promoting an airline with images of a vehicle crashing.
Check out the ad for yourself below. We personally think it’s a tad tasteless and fails to actually capture the true ‘spirit’ of funny that would have made such a parody ad actually worth the film it was shot on.
This puts Tiger right up there with Bill Cosby and “The Reverend” Jesse Jackson. This type of behavior is expected in the other major sports, but not golf. Personally, I think he could have done better than this pig.
Unfortunately Tiger’s stupidity got him into this mess. His wife, Elin, deserves better. Tiger knew what the press can do and they have moved forward doing what they do best, reporting the news. Tiger is not free from the press. Shame on Tiger for his conduct.
Ingenuity & creativity — that’s what I like to see in my ads. Oh, and humor!
Weak sauce. Could this have just been a third party trying to sell an ad to Spirit?
@Matt, I bet you’re right. I don’t believe that pricing & the ad doesn’t actually do anything else.
Yeah, might be. I know some of the funniest beer commercials are by marketing firms for speculative purposes and never end up getting bought. Just seems kinda flimsy for them, but hey who knows.
do a little research before making stupid comments when you obviously don’t know what you’re talking about! …Spirit airlines offers $9.00 one-way fares all the time; and the ad was actually on their website directly (but has since been removed due to the controversy)so it wasn’t a 3rd party. and I’m not even going to respond to the comment from Par Shooter, because it is so ridiculous and ignorant that it’s not worth my time.
and one more thing…Lin – sorry but this isn’t “news” its pop culture. News would be about the war and the hundreds of military sacrificing because of it, or information about global warming, or aids activism, or a child molester getting put away. Tiger woulds is just a public figure who is forced to air his dirty laundry because we Americans seem to be fascinated that celebrities are actually real people who make real choices and have to suffer real conscequences.
Spirit Air does have a $9 fare but only if you’re a paying member, and only offered once every six weeks, with restrictions, blah blah blah. https://www.spiritair.com/StaticFareClubEnrollment.aspx
I think that calling other people’s comments “stupid” is incredibly rude. And this cute little attempt at an animated ad isn’t the end of the world. Neither are people’s thoughts about it.
@Dee: The next time Tiger ‘woulds’ is engaged in war while trapped on a melting glacier and slowly dying of aids I’ll be sure to research more before commenting about a 10-second poorly animated clip from YouTube. Thank you for showing us the error of our ways.