Yesterday we posted a brief piece on the new Jaycee Dugard People interview coming out in this week’s issue of the magazine. Along with the post, we included an image of the Jaycee Dugard People cover. This morning, we woke up to a nasty letter from someone claiming to represent Time Inc.  demanding we take down the People magazine cover image and send them $1500 in fees stat!


WTF? Discussing the latest gossip and scandal coming out in the tabloids is standard practice in the entertainment media industry. Posting accompanying cover images is fair use and People Magazine was properly credited as the source. After scouting around, we discovered we weren’t alone in receiving this BS DMCA takedown  notice – which just smells way fishy. was one of the other sites to receive the nasty email and as they note, the People Magazine cover “is currently on just about EVERY MAJOR NEWS SITE on the planet.” We especially like the giant Yahoo! News lead article featuring the cover image. As an entertainment writer, I’ve actually had magazines like People and the National Enquirer prostrating themselves to get media coverage – offering cover images, press releases and more to tempt writers into posting an article or  blog post on their upcoming content. Why? Because OUR media coverage of their stories helps sell THEIR magazines.

So why the alleged attack from Time Inc over a standard media practice they themselves have exploited many times in the past? We can only guess – if it is real - the company is probably hoping some frightened blogger out there without legal representation might cough up the cash and earn them a quick buck or two.

Or maybe they are just hoping creating a scandal over the Jaycee Dugard cover will drum up even more publicity to sell copies of the People Magazine issue. Either way, if this is indeed coming from Time Inc. and isn’t some elaborate scam – it’s abusive and nasty – and we applaud Duncan Riley at for being the first to say as much loud and clear!

>> Previously: Kidnap Victim Jaycee Dugard People Magazine Photo Revealed

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